The first is the concept of offense and defense , that is, the principle of distribution of troops in organizational structure (business process, organizational email list structure, post system, etc.). In football language, whether it is defensive counterattack, offensive suppression, or full attack and full defense. Specifically, it includes the following two dimensions:
Defensive concept : How to maintain the customer experience and ensure that they are not left behind?
Offensive concept : How to create a differentiated customer experience and help customers make up their minds?
The so-called idea of building a team aims to create the effect of Tian Ji's horse racing in the talent team relative to competition. This must be achieved through the unique design of the talent formation. The core of the design is the " offensive and defensive concept".
The concept of offense and defense is expressed around customer experience, which is more like business logic, but profoundly affects the deployment of talent teams. In layman's terms, once the offensive and defensive concept is determined, it will affect the overall distribution of the company's forces, thereby affecting the organizational structure, such as business processes, organizational structure, and post systems. This dimension can be measured by indicators such as the flattening index and the proportion of combatants that I proposed.