that testing isn't like forking it and calling it done. As an optimizer, your job is never done, rather you should consider it "done for now until it's time to company employee list test again". When testing and retesting your mobile web efforts, be sure to consider the following factors:Did you test on a range of devices using an emulator or on a series of real devices? With each version of the website, the configuration must be verified. Do you test your UX using real people who represent your personas. Ask your friends and family to test your site. Have you recently run your mobile-optimized website through the Google PageSpeed ​​Insights tool to get insights into user experience and site speed? (Don't miss the User Experience section of the SiteSpeed ​​Insights tool!)Google will add snippets to mobile SERPs to warn searchers when the website they see listed may give company employee list a suboptimal user experience. Warnings include "Uses Flash" and "May not work on your device". Have you checked if your site is modified with Google warnings in the mobile SERPs? Anything worth doing is worth doing well Hunter S. Thompson didn't have mobile website optimization in mind when he said, "Anything worth doing is worth doing right." Yet, there is no better quote to highlight not just the importance of mobile SEO, but more so the importance of effective mobile SEO ; not only to optimize for mobile, but to optimize in the right way for mobile . Times are changing and the way people company employee list use and access the internet is changing, so we as marketers need to change the way we think, analyze, create, package and deliver content. How do you optimize your web pages to ensure they are mobile-ready? For more information on