Also known as the bounce rate, the Cork Kids Bicycle Shop bounce rate is a metric that evaluates the number of people who have accessed a site and then left it, without interacting with any of its pages. Tassia Dias Mar 1 | 9 min read bounce rate Achieving a good ranking in Google and other search engines is very important for those who invest in SEO. After all, organic traffic derived from these channels is vital to a successful online strategy. But a question that is on the minds of many Digital Marketing professionals is: does the bounce rate or bounce rate affect the position of a web page in Google rankings or not? To answer this question once and for all, let's take an in-depth look at how bounce rate can affect your business, covering each of the following topics: What is bounce rate? Is bounce rate the same as exit rate? Is high bounce rate a problem? ¿El bounce rate hace alguna diferencia en tus rankings de Google? ¿Cómo la tasa de rebote afecta a tu sitio? ¿Qué puedo hacer para disminuir el bounce rate? What is bounce rate? Bounce rate is the bounce rate, that is, when a person accesses a website and then leaves it without interacting or being interested in any other page. This output can occur in several ways. The users: clicked the "Back" button in the browser; they closed the page/tab; were linked to another site—within your own page; entered a new address; or they have simply been inactive for a certain period of time (30 minutes, following the Google Analytics standard). Remembering that the calculation of this metric is done by dividing the sessions of a single page by all the sessions. Is bounce rate the same as exit rate? It is very common for there to be confusion with these concepts, but it is important to keep in mind that they are very different terms. While the bounce rate, as we said before, shows how many visitors have entered and left a page, without any interaction, the exit rate indicates how many visitors have left a certain page. In this way, the bounce rate is linked to the landing page. On the other hand, the exit rate, as the name suggests, relates to the page where the visitor leaves the blog or website.